Posts Tagged ‘old’

The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.

Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?