About this cookie policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e. the information we collect using cookies and how that information is used, and how to control your cookie preferences.

You can at any time change or withdraw your consent from the use of cookies on our website – see section How can I control the cookie preferences? or the Manage your consent link below.

Learn more about who we are, how you can contact us, and how we process, store and keep your personal data secure in our Privacy Policy.

Our Cookie Policy was last updated in December 2021.

Your consent applies to the following domains: www.webalytix.co.uk

What are cookies?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyse what works and where it needs improvement.

How do we use cookies?

Like many online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and providing you with a better and improved user experience and help speed up your future interactions with our website.

How long do cookies last?

The length of time a cookie stays on your device depends on its type. We use two types of cookies on our website.

  • ‘Session’ cookies are temporary cookies which only exist during the time you use the website. They typically expire when you leave the website or when you close your web browser. They show us how you used our site which enables us to make improvements for visitors in the future. They can also be used to give you a better experience, for example, by remembering choices you made or information you entered on previous pages, avoiding the need to re-enter information already provided.
  • ‘Persistent’ cookies stay on your device after you’ve visited our website and have a fixed expiry depending on the specific cookie, unless you choose to delete or disable them earlier. Persistent cookies help us to identify you as a unique visitor and tailor the website to be more relevant for you the next time you visit and improve your overall experience of the services or functions offered.

What types of cookies do we use?

There are many different types of cookies that are used for a variety of different purposes. Here are the main types of cookies that are generated when you visit our site:

Necessary: Some cookies are necessary/essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.

Performance: Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyse how well the website performs and where it needs improvement.

Advertisement/marketing: These cookies are used to personalize the advertisements that we show to you based on relevant topics that interest you. These cookies also help us keep track of the performance of these ad campaigns so we can improve the content we share.

The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

The below list details the cookies used in our website.

_gaThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_145586238_1Set by Google to distinguish users.
_gat_UA-189296586-1A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gidInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgressHotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeenHotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSampleHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSampleHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjSession_2252737No description
_hjSessionUser_2252737No description
_hjTLDTestTo determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
CONSENTYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
cookielawinfo-checkbox-advertisementSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analyticsSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functionalThe cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessarySet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-othersSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performanceSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
VISITOR_INFO1_LIVEA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
wp_wpfileupload_6b1ea12ba8dc270fa567a4f380043a44No description
YSCYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

How can I control my cookie preferences?

By default, Necessary cookies will remain set since these are required for the website to function correctly. However, you will be able to set/reset the non-essential cookies including Analytics, Marketing and Preference.  Should you decide to change your preferences, you can click on the “Manage Cookie Settings” tab on the bottom left of your screen, or the Manage your consent link below. This will display the cookie banner again enabling you to change your preferences or disable non-essential cookies entirely. However, it is worth noting that by blocking all non-essential cookies you could disable certain functionality and features of this site and other websites and may not receive a customised service.

In addition to controlling the cookies that we use on our website you can change the settings of your browser to block or delete the cookies used by websites.  Different browsers provide different methods to block and delete cookies. Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To find out more about how to manage and delete cookies, visit wikipedia.org, www.wikihow.com or www.allaboutcookies.org.

How to contact us

If you have any questions regarding this Cookie Policy, or any concerns about our use of your personal information, you can submit a question or get in touch with our Data Protection Officer by email: dpo@webalytix.co.uk.

You can also contact the ICO if you are unhappy with how we have used your data. The ICO’s address:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk