Want to work with us?

We're always looking for great minds to join us.  If you don't see a role that fits you, send us your CV and we'll be in touch.


Current vacancies

Our Blog - Stay up to date with all things Webalytix

CRM is the world’s largest software market, and grew even more under lockdown

By Irina Obrazcova | July 21, 2020

In 2017, customer relationship management software revenue reached £31 billion and became the world’s largest software market. In this blog we discuss the advantages of effective CRM tools including increased sales, sales productivity, sales conversion rates as well as improved levels of customer retention and satisfaction. Find out how your business can leverage the power of CRM software.

Read More

Use the Lockdown Lull to Spring Clean your Data

By Libby Plowman | May 21, 2020

The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.

Read More

Automating RFM segmentation and labour-intensive tasks

By Irina Obrazcova | May 10, 2020

With the advancement of machine learning and artificial intelligence, automation is becoming more and more prevalent within the business world. However, there is still a big gap in our understanding of just how much can be automated. What is RFM and does your business need it?

Read More

CRM Strategy: How to build and maintain customer relationships

By Libby Plowman | April 7, 2020

Today, building a meaningful client base is more important than ever. When it comes to costs, acquiring new customers is five times more expensive than keeping existing ones. So how do you actually maintain lasting customer relationships? We’ve compiled some useful tips to help you grow and retain your hard-earned customers.

Read More

Goldilocks and the three steps to understanding machine learning

By Irina Obrazcova | March 15, 2020

It’s a hot topic lately, but for many, machine learning is still a bit of a puzzle. This post looks at the key components, debugging and demystifying what is often seen as an overly technical concept, as well as offering some practical insights into how it all actually works.

Read More

Simpson’s Paradox and segmentation: why analysis is crucial

By Irina Obrazcova | February 10, 2020

Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?

Read More

Emmy Awards 2018: can data predict Best Drama?

By Bernice Bunting | July 27, 2018

On July 12th, the Emmy Awards 2018 nominees for Outstanding Drama were announced, celebrating the year’s most binge-worthy TV. The nominations were as varied as ever. Topical analysts that we are, we thought we’d have a go at predicting the winners.

Read More

The World Cup sticker album fever – our stick-tistical analysis of costs

By Bernice Bunting | June 14, 2018

The World Cup sticker album: a tradition that’s as culturally significant as the tournament itself. It’s been almost 50 years since the first official World Cup sticker album. So, what are the other statistics associated with this costly craze?

Read More

Geodemographic segmentation: GDPR’s alternative to personal data

By Libby Plowman | May 2, 2018

With GDPR coming into force in the next few weeks, individuals will have much more control over the way businesses use their personal data. Great news for users, but it does mean there’s less information available. Why is Geodemographic segmentation a good alternative to personal information (PII)?

Read More