Webalytix is a leading data-driven insight, marketing and Customer Relationship Management (CRM) agency.  We have established ourselves as market leaders in customer data analytics, having successfully grown and optimised our clients’ marketing and customer strategies.  The strength of our brand lies in our talented teams and we are looking to grow.

We are looking to recruit one or more Analytical Consultants to join our analytics team who focus on helping our clients build successful marketing strategies, improve their CRM and generate more leads/conversions. This is all driven by the actionable insights from a variety of data sources, including transactional, consumer data and web analytics. You will be helping us to extract valuable insights from data, create and manage marketing campaigns and work on various projects including data exploration and deep dive analytics, web analytics and digital marketing.

Our clients are diverse, and successful applicants will be provided with the opportunity to work on with a number of well-known UK brands across a variety of sectors including entertainment, retail, travel, leisure and charity.

In return, we offer a competitive salary with workplace pension, a generous holiday entitlement of 25 days plus bank holidays, the opportunity to work flexibly and training and development opportunities. We have established ourselves as an employer of choice for individuals wanting to be part of an exciting growing organisation.

Interested in finding out more?

CRM is the world’s largest software market, and grew even more under lockdown

By Irina Obrazcova | July 21, 2020

In 2017, customer relationship management software revenue reached £31 billion and became the world’s largest software market. In this blog we discuss the advantages of effective CRM tools including increased sales, sales productivity, sales conversion rates as well as improved levels of customer retention and satisfaction. Find out how your business can leverage the power of CRM software.

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Use the Lockdown Lull to Spring Clean your Data

By Libby Plowman | May 21, 2020

The lockdown has inspired a spring-cleaning trend, so now your house is in order, how about refreshing your data to ensure you get the most out of it? Are your customers feeling valued or could they do with some TLC too? Here are some tips to help you get started.

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Automating RFM segmentation and labour-intensive tasks

By Irina Obrazcova | May 10, 2020

With the advancement of machine learning and artificial intelligence, automation is becoming more and more prevalent within the business world. However, there is still a big gap in our understanding of just how much can be automated. What is RFM and does your business need it?

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CRM Strategy: How to build and maintain customer relationships

By Libby Plowman | April 7, 2020

Today, building a meaningful client base is more important than ever. When it comes to costs, acquiring new customers is five times more expensive than keeping existing ones. So how do you actually maintain lasting customer relationships? We’ve compiled some useful tips to help you grow and retain your hard-earned customers.

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Goldilocks and the three steps to understanding machine learning

By Irina Obrazcova | March 15, 2020

It’s a hot topic lately, but for many, machine learning is still a bit of a puzzle. This post looks at the key components, debugging and demystifying what is often seen as an overly technical concept, as well as offering some practical insights into how it all actually works.

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Simpson’s Paradox and segmentation: why analysis is crucial

By Irina Obrazcova | February 10, 2020

Simpson’s Paradox refers to a data phenomenon where a trend existing in groups reverses when the data is studied as a whole. When it comes to analytics, understanding this paradox is vital since it can completely alter any insights gained from the data itself. How does the relationship between Simpson’s Paradox and segmentation apply in business situations?

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Emmy Awards 2018: can data predict Best Drama?

By Bernice Bunting | July 27, 2018

On July 12th, the Emmy Awards 2018 nominees for Outstanding Drama were announced, celebrating the year’s most binge-worthy TV. The nominations were as varied as ever. Topical analysts that we are, we thought we’d have a go at predicting the winners.

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The World Cup sticker album fever – our stick-tistical analysis of costs

By Bernice Bunting | June 14, 2018

The World Cup sticker album: a tradition that’s as culturally significant as the tournament itself. It’s been almost 50 years since the first official World Cup sticker album. So, what are the other statistics associated with this costly craze?

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Geodemographic segmentation: GDPR’s alternative to personal data

By Libby Plowman | May 2, 2018

With GDPR coming into force in the next few weeks, individuals will have much more control over the way businesses use their personal data. Great news for users, but it does mean there’s less information available. Why is Geodemographic segmentation a good alternative to personal information (PII)?

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