Marketing Mix Modelling Solutions

Advisory on the best project settings to reach the desired business outcome.

• Data checking and validation support.
• Advisory on the best project setting according to data types and desired business outcomes.
• Step-by-Step and hands-on assistance during data preparation and transformation through:– Guidance calls– Data prep pipeline creation
• Run end-to-end Pilot Models to explain MMM methodology.
• Assistance with media and other variables transformation to mimic true consumer behavior (e.g. carryover, time-latency effect, saturation, synergy, wear out, short and long term, diminishing returns, etc.).

Advisory on best modelling techniques to address all business questions.

• Auto-Modeller guidance and support with constraint setting and variables’ selection.
• Simultaneous data investigation to extract the best modeling methods according to the MMM project.
• Technical Model audit to improve robustness and Statistical accuracy.
• Model Validation and feedback through real-time advisory calls with the client team.
• Business-oriented Model verification and check for interpretation-readiness.

Guidance on how to best leverage model insights into actionable business decisions.

• Results workbook preparation customised to each client’s model presentation preferences.
• Assisting in results extraction to automatically integrate model charts to a ready-to-share graphical presentation.
• Assistance with Model results in presentation and reporting to non-technical stakeholders.
• Optimisation guidance and support with constraint setting.
• Guidance on how to best leverage model insights into actionable business decisions.
• Provide industry benchmarks and guidance.